Makota Makita & Hiroshi Tsuzaki. This is known as the “Zero” and is a marvel of modern industrial design. It is a prototype of a bike with hubless, magnetically suspeded wheels and a magnetic drive. The bike is very lightweight and powered by cranking magnetic pedals which rotate the tires suspended between other magnets. I hve included these designers and their product because I feel the fluid shapes and innovation of the design are amazing. The sheer complexity of creating something like this bike is incredible, then packaging it in such an uncluttered form is something I admire. It is ‘simple, clean and stylish’ – as outlined in the assessment.
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